From day 1, we have recognized that there are two traits vital to the fashion industry. One is speed - be it creatively by recognizing and entering trends early, or operationally, by mastering short lead times. The second is to offer these trends at competitive prices, thereby offering the highest value for all parties. Today, with the company in the 2nd generation we have established offices in Bangladesh, Hong Kong and India, catering to customers at different stages in the value chain - from assisting in the design process, to producing customer own collections all the way to offering our very own collections. Going the extra mile has always been the central component guiding our operations in all facets. It has been at the core of our culture, defining our relationships and the customers experience.